Privacy policy

Throughout this Policy the words “we”, “us” or “our” refers to the Best Western Palace Hotel & Casino (“the Hotel”) part of the Sefton Group of Companies in the Isle of Man which operates other hotels on the Island (“partners”).

You authorise us to use, store or otherwise process any personal information, including but not limited to, your name and address, which personally identifies you (‘Personal Information’) to enable us, our partners, successors (including the purchaser of the whole or part of our business), associates, sub-contractors or other third parties (together our ‘Partner Companies’) to provide services and products which are available through the website.

You agree that, as regards the use of any personal data, as defined in the Data Protection Act, you will comply with the provisions of the Act insofar as they are applicable to you.

We, or any member of the Sefton Group, may use the Personal Information to send you information about new products and services which we think may be of interest to you unless you opt out by contacting us as described at the end of this Privacy Policy.

If you would like us not to pass on your Personal Information to our Partner Companies so that they may contact you with details of products and services which may interest you, please contact us in the manner set out at the end of this Privacy Policy.

If, in the course of using the services on the website, you provide us with Personal Information which relates to your racial or ethnic origin or opinions, religion or other beliefs of a similar nature (‘Sensitive Data’) we will not disclose this Sensitive Data to any person for any reason without your express prior consent.

We may transfer or disclose Personal Information, to our professional advisers and to such other parties as we consider necessary, for the administration of the website and related business or if required to disclose such information by law.

We may aggregate statistics, responses to any surveys and questionnaires, traffic patterns and related site information and disclose such aggregate data to third parties for marketing, advertising or other promotional purposes but such aggregate data will not include any Personal Information. To enable us to monitor and improve our website we gather and record on our servers certain aggregated information about you when you use it, including without limitation, details of your operating system, browser version, domain name and IP address, the URL you came from and go to and the parts of our website you visit. Such information is primarily used to provide you with an enhanced online experience.

The Site may contain links to third-party websites. These linked sites are not under our control, and we are not responsible for the privacy practices or the contents of any such linked site. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by the Sefton Group of Companies. If you decide to access any of the third-party websites linked to this Site, you do so entirely at your own risk and subject to the terms and conditions of use and privacy policies for such websites. If you provide any Personal Data through any such third-party website, your transaction will occur on such third-party website (not this Site) and your Personal Data will be treated in accordance with the privacy policy of that third party.

We use cookies (small files which are stored on your hard drive by our browser) to monitor your use of the website during the time you access it. However, we do not use the information these cookies collect at any point after you have stopped accessing the website.

You must at all times ensure that the Personal Information you provide is accurate and complete. All registration details (where applicable) shall contain your real name, address and other requested details. You will notify us of any changes to these as soon as you are able so that we can update our records.

The Best Western Rewards programme is administered by Best Western International, Inc. (BWI), and as such your account information will be transferred to BWI in the United States of America, where it will be used, stored and processed in compliance with the U.S.-EU Privacy Shield and the U.S.-Swiss Privacy Shield Framework.

In order to enroll in the BWR program, you must provide us with some of your Personal Information, such as your name, e-mail address, mailing address, and phone number, which is required in order to create and manage your account, administer the BWR program, and provide the benefits of the BWR program to you.

Enrolling in or maintaining a membership in the BWR program constitutes your acceptance of the BWR terms and conditions (available at and your express written consent to all actions taken by us with respect to your Personal Information in compliance with this Policy. Your continued use of the Site after the expiration of the BWR program constitutes your implied consent to all actions taken by us with respect to your Personal Information in compliance with this Policy.

By becoming a member of the BWR programme, you consent to the transfer of such Personal Data to and the processing of such Personal Data in the United States of America.

You are solely responsible for your Personal Information and we may take any action with respect to your Personal Information we deem necessary or appropriate if we believe it may cause us to suffer any loss, liability or commercial damage.

Any information provided by you in connection with any transaction regarding your credit or debit card numbers, expiry date and billing or delivery address will be used by us, or by others on our behalf, to process the transaction. These details will be stored on a secure server and encrypted and may be used by us to facilitate and personalise future transactions with you.

If you would like to update your information or modify your communication preferences, please contact us by e-mail at write to us at the following address:

Marketing Best Western Palace Hotel Casino, Central Promenade, Douglas, Isle of Man, IM2 4NA